What You Need To Know About Instagrams New Home Feed



Instagram announced that three new feed options will be coming soon! This is great news for small businesses. Users will have the option to browser their Home feed, Favorites feed, and chronological Following feed.


You may be wondering how you, a user, will be able to juggle these three feeds, but rest assured that the feeds will still only feature the accounts that you follow. But what does this mean as a small business using Instagram as a platform for growth, visibility, and sales?


First, let’s break down what these feed changes actually mean.


  • Home: The Instagram "experience you know today", plus suggested content

  • Favorites: A curated list of accounts, Posts from accounts "You don't want to miss things from", Perhaps an extension of Instagram’s 'Close Friends' feature

  • Following: A chronological list of all the accounts that you follow, the chronological feed is back!

Check out the tweet by Head Of Instagram, Adam Mosseri.


This major change to Instagram is beneficial for small businesses because of the first bullet. The opportunity to grow is much greater now because your account can be suggested content to non-followers. This algorithm may sound familiar to you because it is how TikTok has operated, which went mainstream in 2018.


Are you interested in learning more about growing your business? Schedule a call with us to learn more about how we can help!

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