Digital marketing encompasses marketing efforts that use electronic devices or the internet. We leverage digital channels such as social media, email, and websites to connect with current and prospective customers.
social media management
Social media marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. We specialize in Facebook and Instagram platforms.
Email marketing is used to promote content, discounts, and events, as well as to direct people toward your business's website. The types of emails you might send in an email marketing campaign include:
- Subscription newsletters
- Follow-up emails to website visitors who download something; comes in the form of automations
- Customer welcome emails, which are also usually automated
- Tips or similar series emails for customer nurturing
Influencer Marketing focuses on targeting key industry leaders to drive brand messages and awareness to a specific market of consumers.
Content Marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services in order to develop a relationship with target consumers.
branding and brand positioning
Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through strategic campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.
websites and e-commerce
Your website is one of the best marketing tools your business has. We develop e-commerce sites to increase your reach and marketing capabilities, to broaden your brand and make it scalable, and to make shopping more convenient for your current and future customers,