Good product photography is the main ingredient in running a successful online business. As more and more online businesses pop up every day, it’s important to set your business apart from your competitors. No matter your industry, investing in a quality photographer is one way to do this; good photos have a huge impact on buyer behavior.
According to a Pew Research Center survey, 85% of Americans say they go online daily, with 31% reporting that they go online “almost constantly.” This means it is essential for your website to run smoothly and look cohesive; visitors should want to stay on your site because they’re enjoying the experience - not because they can’t find what they’re looking for. Create an enjoyable experience with entertaining content, like blog posts, lifestyle photography, and product photography that shows your product off.
Product photography goes beyond your customers imagining the lifestyle your product offers, 22% of returns occur because the product looks different in person.S Maintain brand trust by using photos that accurately reflect the quality and appearance of your product to create a positive experience for your customers.
Need more convincing to make the investment?
Good product photography can increase your conversion rate by 30%.
Studies show that people take in 80% of what they see and 20% of what they read.
Increasing the number of images of the product improves sell-through
91% of individuals want the ability to turn products around in full 360° spin
Products using 360° views products have shown a 30% higher conversion rate than those without!
Good product photography is 40% more likely to be shared from your social media accounts. Not only does product photography increase your conversion rate, but it provides you with increased brand exposure.
According to HubSpot, photographic content is the most popular method of consumer engagement.
70% of companies invest in content marketing which could include product photography.
All of the big players are investing in content marketing and you would be wise to do so as well.
Product photography for your eCommerce store can be recycled into visual content to market your brand at no extra cost.
In conclusion, an investment in product photography will take your business from good to great! You’ll begin to see higher conversion rates, more exposure, and established brand identity and trust. You gain assets for social media accounts and other marketing efforts. The benefits of product photography far outweigh the initial costs.