Many business owners find blogging a waste of time. “We want to focus on social media!” “Spend more time on photoshoots!”etc. While these are all good things to spend your time and effort on, so is blogging. Our team writes 3 blogs a week per client. Each of our blog posts average about 450 words.
Is this practice of (almost) weekly blogging beneficial to our client’s businesses or is it a waste of our time? Long story short. It’s highly beneficial! Before we tell you why blogging is such an important part of online marketing, let us explain exactly what SEO is!
Search Engine Optimization (or SEO) is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine.
Did you know there are two kinds of SEO? On-page and off-page. On-page SEO is just that, the things you put on your website to improve your SERP (search engine results page) ranking; think blogs, product descriptions, “about me” page, site speed, keywords, etc. Off-page SEO is a little more complicated, but in short, it is when your sitelinks appear on other websites; think influencer marketing, brand collaborations, etc.
Understanding SEO is really important to using keywords effectively; when used effectively, powerful SEO practices can rank your site #1!
Organic search is the primary source of website traffic
Having a good handle on search engine optimization leads to a higher ranking on the SERP, which means more qualified leads will find your business. Because organic search is the primary way traffic is funneled to your site, spending time to optimize will lead to better results and more conversions.
SEO builds trust & credibility
Having a grip on SEO leads your site to be trustworthy among consumers. Your site runs smoothly, has good images, and useful information.
Good SEO means better user experience
Google knows whether or not a site runs well, so being a high ranking site means your site has a good user-experience. Customers are typically looking for a specific thing, and if your site doesn’t have it, they will leave.
Local SEO means increase traffic, engagements, and conversions
Do you offer products and services to your local community? Use local SEO to your advantage. Connecting keywords with your location will lead to a higher SERP ranking for your area. For example, keywords like “boutique”, “clothing store”, and “women’s clothes” are all useful keywords for boutiques. When using these terms on your site, add your location after them. “Birmingham boutique” or “Clothing store in Birmingham, Alabama.”
SEO has an effect on the buying cycle (sales funnel)
Customers do their research. Using blogs to boost your SEO can lead to more successful research on your website. “Using SEO tactics to relay your messaging for good deals, groundbreaking products and services, and the importance and dependability of what you offer customers will be a game changer.”
SEO tactics are always being updated
This means that if you fall too far behind on optimizing your site, you will continue to fall in SERP rankings.
Understanding SEO helps you understand the environment of internet
Because these tactics are always being updated, staying on top of your SEO and keeping it up to date will keep you familiar with the changes that are always happening to search engines.
SEO is cheap
There are costs to everything you do to boost your business, but SEO is an inexpensive way to keep your business in front of consumers. Look at the costs associated with SEO as an investment in your business.
SEO is long term
Though it is always changing, SEO is a practice that will have lasting effects on the success of your business. “As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.”
SEO is quantifiable
You can measure the success of organic search with the right analytics and tracking. The data never lies, and tracking this success
If you’re not on page one, you’re not getting clicked
We always want to minimize the number of times your customer has to click. This means if your site is not on the first SERP, the customer won’t find you. Get a grip on your SEO and rank on page one.
Although there is more to SEO than keywords, it is one of the most important practices when trying to boost your website’s SERP rankings. Do you blog for your business? Looking for someone to help with your SEO? Schedule a call with us through this link, we’d love to help you!