5 Things E-Commerce Stores Need to Do to Improve Their Marketing in 2025
The e-commerce landscape is evolving faster than ever, and 2025 is set to bring even more opportunities and challenges. To stay competitive and keep growing, online store owners must adapt to new trends and refine their marketing strategies. Here are five essential things every e-commerce business should focus on to improve their marketing in 2025.
1. Leverage AI for Personalization & Automation
Artificial intelligence is no longer a futuristic concept—it’s a necessity for e-commerce marketing. AI-powered tools can help businesses:
Personalize customer experiences: AI-driven product recommendations, dynamic email content, and chatbots enhance engagement and conversions.
Automate marketing campaigns: AI can optimize email and SMS workflows, ensuring the right message reaches the right customer at the perfect time.
Analyze customer behavior: Advanced data insights help predict buying patterns and improve marketing strategies.
Tip: Use AI-powered platforms like Klaviyo, Shopify's AI tools, and Google’s machine learning for ads to stay ahead.
2. Prioritize SMS & Email Marketing
Despite the rise of social media and paid ads, email and SMS marketing remain the most cost-effective ways to connect with customers. In 2025, brands should focus on:
Hyper-personalized emails: Move beyond generic campaigns and tailor content to each customer’s preferences.
SMS marketing for instant engagement: Text messages have 98% open rates, making them an essential tool for promotions, abandoned cart reminders, and exclusive offers.
Integrated email + SMS campaigns: Combining both channels can improve conversion rates and customer retention.
Tip: Use segmentation and automation to send targeted messages that feel personal and relevant.
3. Optimize for Mobile & Voice Search
Mobile shopping is dominating e-commerce, and voice search is on the rise. To stay ahead, e-commerce brands must:
Ensure mobile-friendly design: Your website should be fast, responsive, and easy to navigate on all devices.
Optimize for voice search: More shoppers are using Siri, Alexa, and Google Assistant to find products—so include conversational keywords in product descriptions.
Improve page speed: Slow-loading websites lose customers. Use tools like Google PageSpeed Insights to check and optimize your site.
Tip: Ensure your checkout process is simple and mobile-optimized to reduce cart abandonment.
4. Focus on Content & Social Commerce
Shoppers in 2025 expect more than just product listings—they want engaging content and seamless shopping experiences.
Short-form video content: Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving major e-commerce sales.
Social commerce: Facebook, Instagram, and TikTok Shops allow customers to buy directly from social media.
Educational & interactive content: Blogs, quizzes, and live shopping events build trust and keep customers engaged.
Tip: Create content that educates, entertains, and sells—like behind-the-scenes videos, styling guides, and customer testimonials.
5. Invest in First-Party Data & Customer Retention
With privacy changes limiting the effectiveness of third-party cookies, owning your customer data is more important than ever.
Build a strong email/SMS list: Encourage sign-ups with discounts, exclusive access, and valuable content.
Loyalty programs & subscriptions: Reward repeat customers with points, early access, and VIP perks.
Track key metrics: Focus on customer lifetime value (CLV), retention rates, and repeat purchase behavior to maximize profits.
Tip: Encourage customers to create accounts, offer personalized experiences, and use surveys to gather insights directly.
Final Thoughts
To win in 2025, e-commerce businesses must embrace AI, master email & SMS marketing, optimize for mobile and voice search, invest in content, and focus on first-party data. These strategies will help brands attract, engage, and retain customers in an ever-changing digital landscape.
Which of these strategies will you focus on first? Let us know in the comments!
