Sometimes it can be hard to find ways to get your creative juices flowing. We all go through days where brainstorming seems impossible and we hit roadblocks, but how can we find ways to get out of these funks?
One of the easiest ways to get your creativity going is to step back. You might be thinking “what do you mean step back?”. Yep. That’s exactly what we mean. Walk away from your computer, see your friends, get some fresh air and revisit later. Lots of times we get so caught up in trying to make things happen in the moment that we forget to relax and revisit. The best way to get yourself refreshed and ready to create is by coming in with a clear head. So, next time you’re feeling pressured to meet that deadline or come up with some great, new ideas, just remember to step back and give yourself time to think!
A lot of times inspiration from others can be a great starting point to coming up with our own amazing ideas! A lot of times we can be scared that our ideas won’t be good enough, but “It’s through mistakes that you can grow. You have to get bad in order to get good” - Paula Scher. As marketers, we have to learn from our failures and realize that they’re all a part of the process. Not every pitch or campaign will be perfect, or even liked, but we must learn from our mistakes to be able to create even bigger and better ideas.
It is also important to realize that in order to be successful, sometimes we must take risks. Sometimes we have crazy ideas that we think will never work, but “any intelligent fool can make things bigger and more complex. It takes a genius-and a lot of courage to move in the opposite direction” - E.F. Schumacher. This isn’t to say that all of our crazy ideas will be successful, but the greater the risk the greater the reward. Even though some of our crazy ideas seem impossible to achieve, “good design is obvious. Great design is transparent” - Joe Soparano.
To sum it all up, “Creativity is inventing, experimenting, taking risks, breaking rules, making mistakes and having fun” - Mary Lou Cook. One of the most important parts to remember about this process is to remember to have fun! Don’t let your mistakes define you, but build you up and get you closer to your goal. Next time you find yourself having trouble coming up with ideas, remember that a little inspiration can go a long way!