Swell Media Co.
Lots of e-commerce brands have a Twitter and actively use their Twitter, but are they using it the right way? In a recent study, it was proven that Twitter users shop online at least 7 times a week. This is 3 more times a week than non-Twitter users! Because Twitter allows you to actively engage with your followers, it provides endless opportunities for your brand to be promoted and your consumers to be won over. How should you do this?
Step 1. Get your brand established on Twitter
This does not mean posting videos or pictures with simple captions. This means creating relatable content and using all of the resources that Twitter provides you with such as hashtags and links. Tell your audience who you are. What does your brand do? How can they use your brand? Fill your page with original, engaging content that encourages consumers to comment, retweet or like. The ability to create unique hashtags will take your brand one step further. You want to be sure that your hashtags are original, catchy and short. By using content that makes consumers want to engage, you’ve got their attention. Now, you have to keep it. A good way to do this is by utilizing influencer marketing. After seeing an influencer back your product, people are 5 times more likely to purchase from your brand. There are several different apps that help find the right influencers for your brand - check them out!
Step 2. Communicate & engage
When people comment on your posts or share your hashtags, comment back! Let your viewers know that you’re paying attention to them the same way that they are paying attention to you. You can also take advantage of the Twitter chat. Once you have an established presence, people will inquire about your brand - wanting to know about sustainability, prices, quality, and all the things that matter to them before they purchase products. Stay up to date with chats and make sure to respond to everyone! This includes negative comments. If someone has something negative to say about a product or service, make sure that you are vocal with your apology. Leaving any kind of comment unreplied to looks poorly on your brand. Own up to the good and bad. Get fast and efficient opinions from your consumers by getting them to engage in Twitter polls. Polls are a great, easy way to promote engagement - take advantage of this!
Step 3. Show them your brand
People like to know how things work before they make a purchase. They want to have a list of reasons why they should choose you over your direct competitors. Use this to your advantage. See what your competitors are doing well and what they are doing not so well. Get the timing of your posts down and hit the ground running. Scheduling out and planning your tweets is a great way to make sure what your viewers are seeing is consistent and meaningful. Show your product in the best light possible. When creating content, you have the opportunity to show your audience how to feel about your product. Make it look appealing and provide reasons to purchase. Is your product organic? Hone into that. For example, tell your audience about the many benefits that choosing organic can provide them. Use your brand’s specific hashtags and post away.
Step 4. Utilize ads and sponsored posts
By investing in ads and sponsored posts, you are ensuring that your posts will be placed in front of your target audience's eyes. The best ads for an e-commerce brand on Twitter are ads that create awareness. Make sure to pull out all of the stops when you create sponsored posts. Use those hashtags and get these new viewers interested in your brand. While you want to get new consumers interested, you also want to keep previous consumers interested. Get their attention by using posts of new products that they may have never seen before. When you’re spending the time and money to use these sponsored posts, you want to make sure the content you’re using is fresh, relevant and engaging to your audience as a whole.
Now that you’ve got the basics covered, you’re ready to represent your brand on Twitter. Still need help or advice? Email us at firstname.lastname@example.org
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