You’ve probably already heard that HomeGoods and other TJX Companies are taking their historically Brick and Mortar locations into the online space. In light of this, we wanted to highlight some of the reasons we think small businesses should offer a functional eCommerce component to their brick-and-mortar store.
1. Omnichannel Retailing
Customers now have a preferred method of shopping these days and practicing omnichannel retail is a way for them to tailor their shopping experience to their preferences. As a reminder, omnichannel retailing is when businesses and brands have a variety of channels through which customers can shop, like Instagram and Facebook shopping, online stores, and a brick-and-mortar location.
2. It’s a cost-effective way to grow
With an online store, there is no need to hire additional employees, add more square footage, or pay additional rent. And there is really no need to hire a professional to build your website! Host sites like Shopify, Squarespace, and Wix, just to name a few, are easy, user-friendly sites on which you can build your eCommerce component.
3. Increased brand awareness & customer reach
No matter the size of your business, you can always gain a large, loyal customer base. Having an online presence allows you to break down barriers that keep you from selling to non-local and even international customers. Working on search engine optimization and SERP rankings will only further increase your brand awareness, as well as paid ads and influencer campaigns.
4. Around-the-clock sales
You’re no longer limited to your 10 am-6 pm store hours to make sales! With an eCommerce site, you don’t need around-the-clock staff or even additional employees. With the right eCommerce platform and the right strategy, you can fulfill online orders during slow hours at the brick-and-mortar location.
5. Added brand value
Having an online presence will build trust between your business and the customer. Online sites allow space for customer reviews, blog posts, and resources for customers to learn more. In turn, your business will gain the customer’s trust.
6. Increased customer satisfaction
Shoppers ultimately want options. They want to dictate whether they come in the store and try on clothes, or if they want the at-home ease of online shopping. By offering omnichannel retail, your business offers all of the desirable options for any type of customer.
Are you considering taking your business online? Do you have questions about how we can help you through this process? Schedule a call, we’d love to answer any questions you have!